Showing posts with label free ebooks. Show all posts
Showing posts with label free ebooks. Show all posts

Sara Fasolino, author of Cabernet Sauvignon: Beginners Guide, Launches Her Blog Tour

Monday, August 13, 2012
& special e-book giveaway!

Sadly, I’ve spent my entire adult life letting other people choose my wine for me with a wave of my hand and an uninterested “Whatever.” Recently, a friend decided it was time for me to start acting like a grown-up and appreciate wine making as the true art it is. Slowly, I’m starting to recognize different types of wines and, instead of drinking whatever is placed before me, decide what I truly like.

If you’ve decided to expand your knowledge of wine, look no further than the beginner wine series by sommelier Sara Fasolino. Her book Cabernet Sauvignon: Beginners Guide is the perfect place to start. In addition to advice on choosing a good Cabernet Sauvignon, there is wine trivia and history, food pairings, and other tips for wine lovers. It’s a book everyone should have on their e-reader.

And, in the interest of making sure everyone has some wine knowledge on their virtual bookshelf, Sara and 101 Publishing are offering everyone a book. Yes, everyone! All you have to do is fill out the form on the Facebook App. You can choose Cabernet Sauvignon: Beginners Guide or one of 20 other wine books! Along with familiar types such as Champagne and Zinfandel there are a few I’ve never even heard of . . . Melon de Bourgogne, Nebbiolo, Tempranillo and more! The giveaway contest closes on the last day of the tour Wednesday, September 7 at 11:59 PM, PST. Don’t let your friends miss out. Tweet about this great giveaway using our hashtag #Wine101CabSauv.

E-Book: 22 pages
Publisher: 101 Publishing (July 1, 2012)
Genre: Nonfiction
ASIN: B008GWI5T2
Twitter Hashtag: #Wine101CabSauv

Cabernet Sauvignon: Beginners Guide is available in e-format at Amazon.

About the Author:

Sara Fasolino is the Beverage Systems Manager at Morton's The Steakhouse and is recognized in the industry as a Certified Sommelier by the Court of Master Sommeliers, as a Certified Specialist of Wine by the Society of Wine Educators and as an Advanced Mixologist. Fasolino's role with Morton's includes overseeing the restaurant's beverage inventory for all its locations, serving as the restaurant's liaison with the Court of Master Sommeliers and managing all educational and training materials related to the restaurant's wines, liquors and beers. Fasolino's experience in the restaurant industry dates back to her college years in Ohio, where she was a server in a restaurant. Upon graduation from Marietta College with a bachelor's degree in psychology, she worked with a beverage marketer and distributor in Ohio before relocating to Chicago in 2005. Originally from Buffalo, N.Y., Fasolino has been with Morton's The Steakhouse since 2007, working in its global headquarters.

Find the author on Twitter: @SommelierSara

---------Interview by Jodi Webb

WOW: Sara, when I read that you were a "Certified Sommelier by the Court of Master Sommeliers" my imagination ran wild. I could picture you being "knighted" by some sort of Wine King. But seriously, tell us how you became a sommelier. What's an average day like for a sommelier?

Sara: Well actually, it was a bit like getting knighted by a wine king! Let me explain. First, I decided to go about this course at the suggestion of my former boss and mentor while working as the Corporate Beverage Manager for Morton’s The Steakhouse. I have been in the restaurant/beverage industry since college and he felt that it would give all of that hard work some added credibility. After panicking a little, I finally agreed to the challenge.

Becoming a Sommelier is a difficult task. Within the Court of Master Sommeliers there is a four tiered structure that leads to the eventual goal of becoming a Master Sommelier. Keep in mind there are only about 100 Master Somms in the US. So the first exam is called the Intro Exam. This is a written exam that focuses on regions, grape varieties . . . things like that. Upon passing this exam a person may call themselves a Sommelier, but they are technically not “certified.”

The second exam is the Certified. It is about a hundred times more difficult than the Intro Exam and consists of a written exam as well as a service practical where you have to properly serve a Master Sommelier still or sparkling wine while they fire questions at you about regions, styles, vintages, food pairing, cocktails, beers, cigars and things like that. If you get through that without shaking so badly you spill wine everywhere, and you have passed the written exam, you can call yourself a Certified Sommelier.

Once this task is achieved, you can apply to take the Advanced Exam. If your application is accepted, you are subject to almost certain death. Your life stops and all you do is study and taste and practice. The exam is a week long affair. It begins with a practical exam that is a thousand times more difficult than the Certified. After that, you move to a service practical that is three parts: Decanting, Champagne Service, and food pairing/spirit identification. Again, at each of these three tables, the Master Somms are firing questions at you about everything under the sun. The third part of this exam is the blind tasting where using a deductive process you have to identify the grape variety, region and vintage of 6 wines–the caveat is you have to do it in about 12 minutes. If you make it through this (only about 4% of the people taking the exam pass) you may or may not get invited to take the Master Exam. Honestly I’m emotionally exhausted just thinking about this process! I have attempted the Advanced Exam and was not part of the 4% but I fully intend on going back and subjecting myself to more pain.

WOW: I may have to lie down after hearing about that! If that’s what the test is like, what's an average day like for a sommelier?

Sara: An average day for a Sommelier can vary vastly given your duties and job description. For me personally, I oversee the Beverage Programming for 822 Chili’s Locations and 44 Maggiano’s nationwide, so my duties fall in more of negotiations with suppliers to find the best products at the best price. For most Somms, however, working in the restaurants directly with the guests in service and sales is their main activity while others work in sales with wholesale distributors. One common thread we all share, though is that we have a passion for teaching about wines and spirits. Most Somms should be very down to earth and willing to help you understand things without making you feel embarrassed; that said, if you ever run into a snobby one you have my permission to call them out or completely ignore them. They are not doing their job correctly!

WOW: You're touring with Cabernet Sauvignon: Beginners Guide but you've written several books on several different wines. Do you have a favorite type of wine? If you were stranded on a deserted island with one bottle of wine, what would it be?

Sara: I really don’t have a favorite type; I like pretty much all of them. For me, winemaking is an art and I respect any artist who makes an attempt to put themselves out there to be judged—that’s scary and deserves respect. I typically choose wine in two ways: either by the food I am eating with it or by the weather. For example, on a hot summer day I would be more likely to choose Sauvignon Blanc than Merlot. If I were choosing Sauvignon Blanc regardless of whether or not I was pairing it with food I would then choose the style. Do I want fruity from New Zealand or flinty from the Loire? My mood and the food are typically the deciding factor on that.

So to answer your question about the Island—well, the food would likely be fish and the weather would be sunny and warm so . . . I would stick with a white wine—a nice white Grenache would be great or maybe a Riesling from Germany or a Torrontes from Argentina . . . so many choices, so little time!

WOW: Oh my, I’m still caught up in the fact that you described a wine as “flinty.” I can’t even begin to understand what that means! I must confess, I always let friends choose my wine for me. Why should we all know at least a bit about wine?

Sara: That’s a very good question . . . everyone should know a little about wine so that you can choose what you like rather than relying on someone else’s ratings, reviews or marketing. I often see people buying wine because someone else rated it highly and I think that is a dangerous thing in a way.

Think about it this way—how do you like your peanut butter and jelly? Do you like more peanut butter? More Jelly? Equal amounts? If you ask a group of people this question you will find many different answers. Our taste preference is strongly related to our upbringing and the things we were exposed to.

What I am saying is just because someone who happens to write reviews for a magazine likes something it doesn’t mean that they are right about their review or that you will or will not like something that they love or hate. Having a little knowledge can give you the confidence to make those decisions on your own and find what YOU like.

The other reason is that the wine industry is a for profit business like any other—sure, there is passion and love but at the end of the day it is a commodity like any other. A little knowledge can help you weigh out the good from the bad. For example, a passionate winemaker may make an incredible wine and charge—say $50 for it—while another perhaps not so scrupulous winemaker may try to make it seem like their wine is also worth $50 and it's really worth about $5. On the flip side of that, from a retail standpoint, a little knowledge can help you understand if the retail mark up is in line with where it should be. If you visit a few different stores you will notice that they pretty much (depending on the state laws) have different pricing on the same items. Knowledge is power!

WOW: I'm sure many people think of wine as a rich man's interest. Do you have to be wealthy to enjoy good wines? Can those of us smack in the middle of the middle class (who are worrying about our children’s looming college tuition bills) also find worthwhile wines to match our budget?

Sara: Indeed . . . YES! There are so many good wines out there that are budget friendly! The best advice I can give here is to take a deep breath and break away from the brands you know best. You’ll be amazed at the quality of the lesser known brand names. I recently did a side-by-side blind tasting of wines specifically geared towards budget friendly and was surprised by how good the lesser known brands tasted. Some I had never even heard of tasted much better than the big names!

WOW: And now a quick question for the next dinner party I'm invited to . . . is Cabernet Sauvignon a good wine to take as a gift when you're invited to someone's home? Is it versatile? Do most people like it?

Sara: Absolutely! Cabernet Sauvignon is still King among grapes. It is good to drink on its own and pairs well with rich foods like steak but its biggest strength is that it is positively brilliant with chocolate!

WOW: Wine and chocolate? You’ve convinced me!

--------- Blog Tour Dates

Wednesday, August 15 @ Books, Books, The Magical Fruit
Although Books, Books The Magical Fruit calls the land of wine (California) home, she's eager to learn more about Cabernet Sauvignon from wine expert and author Sara Fasolino.
http://booksbooksthemagicalfruit.blogspot.com

Friday, August 17 @ A Writer’s Life
Need the perfect wine for your next dinner party? Maybe sommelier Sara Fasolino can help you. Don't miss a review of her book Cabernet Sauvignon: Beginners Guide.
http://carolineclemmons.blogspot.com

Tuesday, August 21 @ CMash Loves to Read
Stop by for male and female points of view on a great wine book for beginners: Cabernet Sauvignon: Beginners Guide.
http://cmashlovestoread.com/

Wednesday, August 22 @ Thoughts in Progress
Come enjoy a glass of Cabernet Sauvignon with us and read the review of Sara Fasolino's Cabernet Sauvignon: Beginners Guide.
http://www.masoncanyon.blogspot.com/

Monday, August 27 @ Misadventures with Andi
Experiment with a new wine after reading Sara Fasolino's book about Cabernet Sauvignon.
http://www.misadventureswithandi.com

Wednesday, August 29 @ Donna's Book Pub
Want to know more about the world of wine? Stop by to learn about a wine series and receive a free e-book on the wine of your choice.
http://donnasbookpub.blogspot.com

Friday, August 31 @ Empty Nest
Last chance to read a review of Sara Fasolino's Cabernet Sauvignon: Beginners Guide and register for a free e-copy.
http://emptynest1.blogspot.com

Get Involved!
If you have a website or blog and would like to host one of our touring authors or schedule a tour of your own, please email us at blogtour@wow-womenonwriting.com.


Download the FREE Wine E-Book of Your Choice HERE: http://www.facebook.com/wineebooks/app_166013376782265
There are 21 books to choose from!

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Reading: an Apprenticeship

Thursday, September 08, 2011
photo by nuttakit @ freedigitalphotos.net
Reading, for writers, is like an apprenticeship. You, the writer, study the craft of the great masters, and then you try to mimic the master’s style until you get the hang of it and evolve into your own style. You can also learn what not to do from not-so-masterful writing, but in any case, you are learning about writing every time you read.

Reading, for avid readers such as me, can become an expensive hobby. It can also become a back-breaking hobby, which I learned after moving about 20 boxes of boxes out of a third-floor walk-up apartment into a different third-floor walk-up apartment this winter. That detail is kind of beside the point, except that that incident is what prompted me to finally invest in an e-book reader.

Do you have an e-book reader?

If so, you need to check out this column from eBookNewser that directs you to free e-books across multiple platforms (Kindle, Nook, etc) every day! That’s 365 free e-books per year! Sometimes 366!

The free e-books are either public domain classics like Frankenstein or Pride & Prejudice, books that are available for a limited time from places like Barnes & Noble or Amazon, or they’re books by self-published authors through Smashwords or Lulu. The site includes books from multiple genres so they’re something for everyone in the free e-book archive.

If you are impatient and/or greedy and want more than one free e-book per day, then check out these sites that offer databases full of free e-books:
I know it’s not an exact equation, but I like to believe that the more I read, the better I write.

But even if your writing doesn’t improve, you just got a lot of free e-books. And can you ever really complain about free books?

I can’t.

by: Anne Greenawalt: Twitter, Google+, and my website!
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Free eBook Manifestos!

Sunday, September 14, 2008
If you haven't heard of ChangeThis, you should definitely check it out. It's great on so many levels. If you are an author looking to promote your book, you should consider submitting a proposal for a manifesto to buzz your book. If you are someone like me, who simply enjoys free ebooks, then you'll delight in the variety of topics the ChangeThis e-books provide. They're not your typical run of the mill stuff. Yes, they are fairly short, about 5-18 pages, but they are chockfull of information/arguments presented in a gorgeous package. The designers are awesome! I can see why they get a lot of proposals.

ChangeThis encourages readers to pass it on. Their manifesto states they don't have a business model. Their goal isn't to make money. They state, "The goal is to make a difference." And, I think they are doing just that.

Here are three of my Manifesto picks! You can download them right here, see if you like them, and then head over to ChangeThis to pick up some more. Sign up for their newsletter and they'll notify you when new ones come out.

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Escaping Corporate America
Changing Your Career Can Change Your Life
By Pamela Skillings

If you're like most Americans, you're going to spend more than 100,000 hours at work over the course of your lifetime. That’s probably more time than you'll spend with your best friend, the love of your life, or your cherished offspring. So, wouldn't it be a shame to waste the majority of those hours on work that annoys you or, even worse, makes you downright miserable?

This Is Not My Beautiful Life

Over the years, I've talked to a lot of disgruntled corporate employees. I worked in the corporate trenches myself for more than a decade and spent several more years interviewing and coaching corporate escapees. I've learned that people tend to stay stuck in jobs that don't inspire them for one of five common reasons (and sometimes it's a combination of a few). Do any of these scenarios ring a bell for you?

You believe that it isn't possible to actually love your work.
Some of us have been taught, by conservative parents or disapproving guidance counselors, that jobs are strictly ways to earn money. You're not supposed to enjoy your time in the salt mines, really. As a result, you may have ended up in a career that looked good on paper, but offers little fulfillment.

You're not sure what you want to do with your life.
For many of us, our careers just sort of happened. We took a "temporary" gig until we could figure out what we wanted to do for our "real" careers. Then, we woke up years later to realize that we were stuck in careers and lives that we never planned or wanted.

You're having a mid-career crisis.
Maybe you once loved your career, but the thrill is gone. You've stopped learning and growing, lost interest in your current field, or are otherwise ready to move on. But you're afraid to take a chance on something new--or you're confused about which direction to take from here.

You're too busy working to make time for a career change.
If one of your complaints is that your job is overly demanding, it can be difficult to carve out enough time to eat and sleep, let alone start working toward a new career. Instead, it can be tempting to put off change until some imagined day when you will magically have plenty of time.

It's all about the money.
There is no shame in caring about money. We all need money to live--some more than others. It isn't shallow to enjoy what money can buy. We all have different priorities and different ideas of what makes life good. You may value a high salary because it gives you the ability to put your kids through college, support your favorite charities, or just take nice vacations and see the world. The problem comes when you trade too much for a high salary. There are ways to make money that don't require selling your soul.

Did any of these ring a bell?
Download the solutions and the full ebook here.

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Mini Sagas: Bite Sized Lessons For Life and Business
By Rajesh Setty

I love this! Both visual and inspirational. Each story is comprised of 50 words with a picture. I love the tight word limit. What a great exercise! We should do our own mini-sagas sometime.

In this photographic manifesto (the first in ChangeThis history) Rajesh Setty has compiled 15 mini sagas from his collection. Each 50 word story is packed with a lesson on life and/or business.

#13 The Missing Piece

I was at a writers' conference earlier this week. The moderator asked for people to list their expectations from the conference. The expectations ranged from wanting to sell more books to building a good network.

What was strikingly missing was that nobody said "I want to become a better writer."


#10 Lost

Bob was totally lost. He was frustrated. His problem was simple. He couldn't figure out where exactly he was. Naturally, he was clueless on the direction or the distance of his destination. After struggling a bit, Bog realized what the real problem was--he was carrying the wrong map!


#2 The Book

John loved the library. That day, he was engrossed in a book. He hoped to finish reading it completely. It was almost the end, and then...there was a surprise--the last section was missing. Alas, John thought, this book is close to real life. You don't know what happens next...

Okay, while you can tell the guy that wrote this book isn't exactly a writer, I love the concept, and the design. A photo-journal, or "mini-saga," as he calls it. Super idea. I'd love to see more of this!
Click to download the full ebook manifesto here.

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How to Sell a Book (or Any New Idea)
(STEP 1 IS THE HARD PART)
By Seth Godin

My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this:

Sell one.

Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you?

Tribes grow when people recruit other people. That’s how ideas spread as well. They don’t do it for you, of course. They do it for each other. Leadership is the art of giving people a platform for spreading ideas that work. If Fred’s book spreads, then he’s off to a great start. If it doesn’t, he needs a new book.

You don’t get to take step 2 if you can’t do step 1.

Click here to download Seth Godin's latest manifesto.

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These are just a sample of some of my picks. I haven't had time to read them all--there's quite a lot! If you are an author and want to submit a proposal, follow this link: http://changethis.com/submit. If you just want to see what's available for download, go to: http://www.changethis.com

What a fun find!
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SEO Sundays: WORK IT! with Viral Marketing

Sunday, February 03, 2008
For over a year I advertised on search engines using Google Adwords and Yahoo! Search Marketing. Admittedly, I didn’t spend much on each campaign—maybe around $5-$8 a day for a keyword campaign—which is way below what either of them recommend. Still, it adds up. Pretty soon I was tallying what I spent in the past year, and it was well over $6,000. Yikes! That’s a lot of dough, without a lot of return.

Fortunately, there’s a smarter way to get the word out about your website or blog. We’ve already talked about optimizing your website, using keywords, and Alexa in past SEO Sundays, so today we’re going to talk about taking it one step further. That’s where viral marketing comes in. It may take a little extra work, but the good part is you won’t have to shell out a bunch of money on advertising to get a decent return.

What is viral marketing?

It’s when your existing website visitors, customers, or subscribers refer you to others.

It’s also when other webmasters, or sister sites send traffic your way.

So, let’s Work it!

Here are some examples:

** Submitting Articles: (easy)

Let’s say you’re starting an editing or freelance writing business. What’s the quickest and easiest way to get FREE publicity and links back to your website? Write several keyword articles related to what your website offers.

If you’re starting an editing business, write about some tips you use for editing—include examples or testimonials from satisfied clients. But try not to make it sound too “salesy”—give the readers solid information and content, but also remember to market your product, or yourself. This is a win-win situation. In other words, don’t give away the farm. Instead, give away enough information to peak the readers interest and leave them wanting more, which means visiting your website and buying your product.

The thing to remember is that you’re syndicating your article by doing this, which means you’re relinquishing your rights. And as writers, we all know how important rights are. So, make sure you give them only enough to send them to your site.

Websites that syndicate your articles: (There are lots of them!)

http://www.articlesbase.com/
http://www.articlecircle.com/
http://www.articlebiz.com/
http://www.articlecity.com/
http://www.amazines.com/
http://www.isnare.com/
http://www.freearticles.com/
http://www.ezinearticles.com/

Important Note: Be sure to read all their terms & conditions. Remember you’re giving away your articles for free. In doing this you’ve just quashed your ability to sell that article.

** Offer a Free E-Mail Service: (advanced)

If you have a large server, you can offer free email to your customers/subscribers. Why? How do you think Yahoo! and Hotmail got so big? I’ll tell you why: they run an ad at the bottom of every email that you send. That’s why the service is “free.”

Think about it: your subscriber sends an email with your ad at the bottom of it. That person refers ten people. Those ten people refer another ten, and so on. Pretty soon you have a viral marketing campaign of advertising that you didn’t have to pay for.

If you have a VPS (virtual private server), or a dedicated server, you have the ability to set up unlimited email accounts. Same thing if you have a social networking site etc. It does take a lot of bandwidth and server-juice, but if you really want to conquer the Internet universe, it’s an excellent option.

** E-books: (moderate)

It’s not that hard to create an e-book, or e-document these days. The beauty is that you fill your book with links to your website, your affiliates’ websites, and products.

You can offer your e-book or e-document for free to garner traffic and sell products, or you can sell an e-book with resale rights. The people that purchase your e-book can in turn re-brand and sell the original e-book, thus creating a viral marketing machine.

Tip: Want to know a down-and-dirty way of creating an e-book or e-document in seconds?

All you need is MS Word and something you’ve written:

  • Open up the .doc
  • Go to “File” then “Print”
  • When you get the pop-up box, choose the option, “Save as PDF”

You’re done.

Important Note: I don’t recommend this for e-books that you’re considering selling. It’s better to create a professional encrypted e-book by using Adobe Acrobat. That way you have control of setting rights and permissions. So, if you’re serious about making money off of e-books, then do it the right way, and keep your rights.

Are you going to work it?

There are many ways to create a viral marketing effect. It’s all about getting creative, getting the word out, and creating a chain-like reaction. Yeah, the word, “virus” sounds negative, but that’s what it does...it spreads. You can use this to promote your book, your website, your products, or practically anything.


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Think of the possibilities...
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